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Innovation / Design / Quality
One philosophy of our smart solutions is that Thule must make it as easy to fit our racks to your vehicle as it will be to load or unload your gear once it’s on. From the instructions to installation to use, our fit process takes the measurements of your vehicle and provides you with a fit kit that gives your solution the perfect fit to your vehicle. So you can quickly and easily set up and get your gear where you want it to be.
At Thule, we don’t just make products, we make products better. We have shared passions with our customers and understand the active lifestyle. Which is why our eye is always on innovation and finding ways of creating new technologies and design solutions that solve particular problems. From making a product easier to use, to taking the hassle out of transporting gear, to reducing stress, our goal is to continuously create better products and better experience for our customers.
One of the cornerstones of Thule’s product strategy is safety. While a product’s ultimate wear resistance and quality are essential, safety is our number one consideration. That’s why we have three Quality Test Centres in different countries that put our products through an extensive and rigorous testing process that surpasses industry standards.
Creating smart solutions means spending a lot of time on research and development. Our product managers continuously conduct consumer research to investigate potential new designs and how to improve existing ones. This includes focus groups, warranty and claims studies, surveys and interviews with active lifestyle enthusiasts. Direct feedback from consumers helps Thule develop and refine its designs and technologies to directly benefit the consumer.
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